We believe in the power of customers
We believe that all business equations should begin and end with the end consumer in mind. When customers are prioritised and nurtured, each and every business function stands to benefit and hence create a sustainable brand that customers keep coming back to.
Book an appointmentOur Scope
Our areas of expertise and work that we are always delighted to assist you with…
Our Approach
When it comes to solving business problems, we see it in three ways depending on the type of task at hand. More often than not, best results come from a tailored combination of all three approaches.
Management Consultancy
Whether you are looking to introduce a big transformation to your organization or just to bust a particular pain point … We are the right team to help you do so. We can help you uncover a pain point, identify the root causes and guide you on exactly how to solve the most impactful root causes to bring enhanced and sustainable profitability for your organization.
Research
If you are in need of a particular market, product or customer understanding, Beyond Rationale offers an array of services ranging from Qualitative and quantitative studies, Journey mapping and design, Mystery shopping, in-depth interviews just to name a few. We help you get to the bottom of burning issues with a befitting approach.
Training
At Beyond Rationale, we offer a range of customized learning modules for our clients in the fields of Sales, Customer Service, Customer Experience Management, People Development, Sales and Organizational Skills Development, just to name a few. We also partner with International Training providers to bring world class training to your doorsteps tailored to your need.
Our Core Competencies
We help to increase your organization’s customer loyalty by offering end to end solutions comprising of training, projects, tools, and/or cultural transformation, with the aim to enhance your company's short & long term profitability.
- Bangladesh’s first home-grown Management Training & Consultancy Agency with a focus on Customer Experience
- Making available world class methodologies at local costs
- Local presence and first-hand field experience
- Diversified subject matter experts
- Combined professional experience of nearly 80 years
- Served 10 reputed corporate organization with both Training and Consultancy Solutions
Meet Our Experts
Md. Mubir M. Chowdhury
Co-Founder & Lead Consultant
Tahmina Khaled
Co-Founder & Lead Consultant
Sadique Salim
Lead Consultant
S. M. Iskander Hossain
Lead consultant
Our Client Say
We've all been a part of that group project. You know, the project where one person takes the lead.
During the "Customer Journey Mapping Project, I have found the immense potentials of this organization with getting customer insight with actionable suggestions
Faisal Akhtar
Vice President, Head of Strategy & Transformation at MetLife, CEO's Office
We have got Training service from Beyond Rationale in 2017 by training the total sales force of Yellow clothing and got the professional improvement of the frontlines and managers which started evolving "Yellow" into an efficient organization. We again felt their service again in 2022.
Hadi Chowdhury
Head of Retail Operations, Yellow - A Beximco Concern
"Employee Loyalty " project by Beyond Rationale was an eye opening for a large employee based organization like SMC. We are able to implement and actionable recommendation and incorporated the recommended process our regular operations.
Rana Kaiser
General Manager, Human Resources at SMC Enterprise Limited